We turn ‘what if’into ‘what’s next’.

MSG91GiddhviaSocket

Walkover is a startup for startups. We build products, then companies, then the next idea.

I have an idea Watch the trailer ↓
idea hai? aao, saath banate hain Hand-drawn figure looking at a light bulb that just switched on

We don't just talk. We build, and it scales.

30,000+businesses use our products
2.5B+API calls a month through MSG91
4.8★viaSocket on Capterra, from 640+ reviews
Trusted byXiaomiRazorpayUnacademyMahindraIndian OilApollo 24/7
01 Sketch it where ideas start

Anyone can start something.

Ideas here go straight to whoever can help, often the same afternoon. You don't need a slot on anyone's calendar.

#ideas a typical Tuesday
  1. D
    Designer · week 2

    What if MSG91 showed delivery reports on a map? Customers keep asking “where did it fail?”

  2. C
    Co-founder · 4 min later

    Love it. Build a rough one, try it with 10 customers this week. If they use it, it's yours.

    🔥 6💡 4
  3. E
    Engineer · 6 min later

    I'll pair with you tonight. Chai pe baat karte hain?

02 Build it apps, then companies

We build apps that grow into companies.

MSG91 viaSocket Giddh M91 Embarko Liliphant Mushrooms

Hover or tap a product to see its number.

7products, each with its own story

See every product

03 Enjoy it together

Great things are made by sitting together.

Not sitting alone.even the breaks are a sport ↘

Catch the ideas, dodge the meetings with no agenda, and ship a new version every 5 ideas.

The Walkover team sitting and lying on the office floor, laughing
Nobody told us to sit on the floor. We just did.
The team throwing peace signs
Peace signs: mandatory. Matching tees: optional.
Pushpendra talking to the team in the office
Just another Tuesday chat
The team dancing on a lawn at an offsite
Dance class. Attendance: mandatory.
The team sitting around a bonfire under string lights
Bonfire night. Phones mostly away.
04 Your turn come build with us

We want you to build the future.

You don't need permission, a big team or a perfect plan. Start small, then ship version two. If you'd like to do it with us, join us.

Join us Pitch an idea
Hand-drawn light-bulb person watering a plant that grows
About us

It all started
in 2010.

A few friends in Indore wanted to help startups build what they had in mind. We're still a startup at heart, still bootstrapped, and still helping startups make the world a little better.

~250people building from Indore
30,000+businesses use our products
2.5B+API calls a month through MSG91
Pushpendra, Ankkita and Shubhendra Agrawal under the MSG91 sign
Same smiles since day one. (Mostly.)
How we grew

Bootstrapped from day one.

We grew on what customers paid us, not on funding. Some of our apps have already grown into companies of their own. If you'd like to understand how, talk to the founders.

Talk to us See what we've built

16 yearsself-funded, since 2010
7products, and counting
~250people, all in Indore
The founders

The people who walked over first

Three people, one city, no investors. In 2010 they started Walkover with a single SMS product and a simple rule: build what customers will pay for, and let anyone with a good idea build it. Fifteen years later that rule is still how the company works, and they are still in the office every day.

Where we are today

Look how far it's gone.

  1. 2010Walkover starts in Indore.
  2. 2010MSG91 launches.
  3. 2016Giddh and viaSocket launch.
  4. Today~250 people, 30,000+ businesses, 2.5B+ API calls a month.
  5. NowM91, Embarko, Mushrooms and Liliphant are out in the world.
Walkover's longest-serving people cutting a dice-shaped cake
The OGs, still here. Yes, the cake is our logo.
What we stand on

Design

Simple, useful products people actually enjoy using.

Culture

People first. Passions pursued, failures embraced, happiness taken seriously.

Technology

Built to last and built to scale, now with AI at the core.

Game · Remember the stack

Simon says: the stack

Watch the products light up, then tap them back in the same order. Each round adds one more.

Products

Our experiments

We believe in simplicity, so we build simple, useful products. Some of them grew into companies of their own.

Where it started · 2010 → 2016

Three products that grew into companies.

Each one started as a fix for a problem we had ourselves. Today they carry 2.5 billion+ API calls a month for 30,000+ businesses, and every one was paid for by customers, not investors.

2010Cloud communication

The problemAn OTP that arrives late is a customer who never signs in. Businesses had no single, reliable way to reach people on the channel they actually read.

Every message a business sends should arrive, on whatever channel the customer reads.

Built on
  • SMS
  • WhatsApp
  • RCS
  • Email
  • Voice
  • OTP & authentication
  • One API for all of it
2.5B+API calls a month
1.6B+SMS a month
1B+OTPs a month: a billion sign-ins
30,000+businesses trust it

Used by teams at Xiaomi, Razorpay, Unacademy, Ixigo, Mahindra and Apollo 24/7
2016Accounting

The problemSmall businesses kept books in one tool, invoices in another, and filed GST by hand at the last minute.

Accounting that keeps a business ready for tax day, every day.

Built on
  • Cloud ledger
  • GST returns
  • E-invoicing
  • Bank reconciliation
  • Multi-currency
  • Tally import
5,000+clients
3countries: India, UAE, UK
100companies on one subscription
∞users, no per-seat fee

Built for founders, accountants and CAs who run more than one company
2016Integrations & automation

The problemEvery new app a team adds becomes another place work gets stuck, and wiring apps together used to need a developer.

Any app should be able to work with any other app, for anyone, and now for AI agents too.

Built on
  • Managed sign-in for every app
  • Triggers & webhooks
  • AI steps
  • MCP
  • Embeddable in your product
2,300+apps connected
50+AI models built in
4.8★on Capterra, 640+ reviews
1layer for products and AI agents

The integration layer behind SaaS products, operations teams and AI agents
New from the workbench

What we're building now, with AI at the core.

New bets, built on what the first three taught us. Some are born inside a product that already works.

NewHuman in the loop

Born at MSG91

The problemAI agents act in seconds, but some calls need a person, and notifications get ignored.

When AI needs a human, reach the right person's phone until they answer.

  • Rings even on silent
  • Approve from the lock screen
  • Free forever
NewApp hosting

In beta

The problemAnyone can build an app with AI now. Putting it online still needs servers, a database and a deploy.

Put any app you build with AI online, instantly.

  • One pasted prompt
  • Database + storage built in
  • Your own domain
NewMCP

Born at viaSocket

The problemAI assistants can talk about your work, but they can't touch the apps where the work lives.

Let the AI you already use take action in your apps.

  • 2,030+ apps
  • Claude, ChatGPT, Cursor, Gemini
  • Fewer tokens per action
PrototypeConversation intelligence

Early prototype

The problemThe signal in a customer conversation (a churn risk, a renewal, a next step) gets lost in the transcript.

Know what matters in every customer conversation, now.

  • AI-first
  • Risks, dates and next steps
  • Pulled out as you talk
What we've done

Built. Shipped. Still growing.

30,000+

businesses use our products every day.

2.5B+

API calls a month run through MSG91.

Bootstrapped

No VC money. Every product grew on what customers paid for it.

MSG91 Summit

Our own e-commerce summit, where we launched Complete Checkout for Shopify brands (Sept 2026).

4.8★ · 4.5★

viaSocket on Capterra (640+ reviews) · MSG91 on G2 (200+ reviews).

Community

We host developer meetups like GDG, PyData and HackIndore in our office.

Who builds on us

Real businesses. Real use.

Razorpay sends login OTPs and payment links to its customers through MSG91.
Razorpay · fintech · from the MSG91 case study
Ixigo keeps travellers updated across SMS, email and WhatsApp with MSG91.
Ixigo · travel · from the MSG91 case study
Unacademy keeps its learners engaged with personalised campaigns on MSG91.
Unacademy · edtech · from the MSG91 case study

Read all MSG91 case studies ↗

The idea wall

Ideas get pinned up, not passed over.

Anyone can pin an idea, from the newest intern to people who have been here 15 years, and anyone can back it. If it's good, we'll help you build it.

Building your own startup? Pin it here, or if you'd rather keep it private, pitch us on Talk to us.

The wall is empty. Be the first.Pinned ideas show up here as sticky notes. Others can tap “I'm in” to back them.
Game · Memory match

Pair the products

Flip two cards at a time. Match every product in as few moves as you can.

Happiness at Walkover

Kaam bhi, mazaa bhi.

We want to do what we want, and we want to have fun doing it. Here's what that looks like on an ordinary day.

The Walkover team throwing peace signs in the office
Everyone on one floor. That's the whole plan.
Off the clock

What we do when we're not shipping.

The whole team in festive wear
Festival day. Everyone shows up in their best kurta.
The team waving at the camera from a garden
Waving at whoever climbed on the roof for this photo.
A row of team members in colourful kurtas
The kurta squad, reporting for duty.
Team members dancing in a line on a lawn
A conga line. Nobody remembers who started it.
Team members peeking out of tall bushes
We got lost. On purpose. Mostly.
The team sitting together in festive clothes
Same floor, same jokes, better clothes.
The team standing on a lawn at an offsite
Waiting for the next game to start.
The Walkover team at an offsite
Offsite crew. Everyone made it back.
The Happiness Newsletter

A letter every Friday.

Short notes from Walkover to the whole team, about work, life and staying happy. Nearly 70 so far, in English and Hindi.

Read all the letters →
The Happiness Newsletter

The Winners Section

On the first Friday of every month, we pick our Employees of the Month. Their names go up here.

Employee of the Month

Coming soon

The first winners are announced on the first Friday of the month.

    Game · Find the founders

    Where do the founders sit?

    Tap the desks and find the founder and both co-founders. You might be surprised where they are.

    Values

    Ten lines we live by

    Ten lines we wrote down, and we actually use them. Read them in English or Hindi.

    Game · Roll the dice

    Today's value

    Roll our dice and live by whatever value comes up today. A double gets you a bonus.

    Stories at Walkover

    Told by the people in it

    Short videos from the people who build here, one person at a time. Videos coming soon

    Game · Reply time

    How fast do you reply?

    Wait for the message, then tap the moment it lands. Around here, replies are quick.

    Blog

    What's happening

    What we're working on right now and what's coming next.

    Now

    viaSocket goes all in on AI automation

    Connect your apps and automate tasks like a developer would, without code.

    Now

    Mushrooms: give your AI hands

    Connect your AI tools to 2,000+ apps so they can actually do things.

    Now

    Embarko: deploy anything, get a live URL

    No Dockerfile, no config. Deploy from your terminal or your AI agent.

    New

    M91 is live

    When software or AI needs a human, M91 rings the right person until they answer.

    New

    Liliphant, our newest prototype

    AI-first conversation intelligence that tells you what matters now.

    Game · Unscramble

    Name that product

    We scrambled our product names. Type each one back in the right order. Five rounds.

    Careers

    Passion first.

    Skill second, degree last. If you want to make life better for other people and you can't sit still, you'll fit right in.

    Team members posing on a forest trek
    Your future trek buddies. Sunglasses optional, fun mandatory.
    Open roles sample listings
    6-month paid internship · Indore

    Learn how a company really works.

    For six months you work inside Walkover, directly with the founders and the people changing things here. It's paid. Students, freshers, career-switchers: anyone can apply, and you can start whenever you're ready. Do well, and you can stay on full-time.

    Prefer to walk in? Bring your CV and meet the team. Monday to Saturday, 9am to 6pm. 5th Floor, Wing B, LIC Tower, 28-29-30, PU‑03, Scheme No. 54, Indore 452011
    Pushpendra talking with the team in the office
    This is the founder. He'll probably be at your desk too.

    Only the Walkover team can read what you send.

    No role that fits?

    Define your own role.

    Tell us the role you'd create here. We'll keep it on file and let you know when we need you.

    Only the Walkover team can read what you send.

    Game · Tic-tac-toe

    Bulb vs dice

    You're the bulb. Our dice bot plays fair, but it doesn't like losing.

    Talk to us

    Say hello.

    Call, message or email us, or walk in. A real person will get back to you.

    Call 0731 691 4262 Our Indore office line
    Call now
    WhatsApp +91 87188 82318 Message us any time
    Open WhatsApp
    Email hr@walkover.in Ideas, roles, partnerships, anything
    Write to us
    The Walkover team on the office floor in Indore
    Come say hi. We're on the 5th floor.
    Visit us

    Walk in, we mean it.

    5th Floor, Wing B, LIC Tower,
    28-29-30, PU‑03, Scheme No. 54,
    Indore 452011

    Monday to Saturday, 9am to 6pm

    Open in Maps ↗
    Game · Squash the bugs

    Bug bash

    Bugs pop up for 20 seconds. Squash as many as you can, and leave the features alone.